The Lola — a six-room hotel and salon inside an 1890 Victorian. Opening 2027.
Lola Montez was an Irish girl who decided to be a Spanish dancer — and Europe believed her. Liszt adored her. Dumas wrote about her. Ludwig of Bavaria lost a crown over her. In 1853 she landed in the Sierra foothills with a pet bear and no intention of being quiet, and turned her parlor into a salon: miners arguing with artists over wine, a horsewhip kept handy for libelous editors.
This town has been telling her stories for 170 years.
We’re not restoring her house.
We’re restoring her idea.
Her cottage stands on Mill Street, where it belongs. Our Victorian went up on Colfax Avenue in 1890, three decades after she was gone. Most hotels would let you assume otherwise. We’d rather open with the truth — the best room in any town is the one where the conversation is, and that’s the room we’re building.
Six rooms isn’t the opening phase. Six rooms is the hotel. Ever.
No two alike — velvet, brass, wallpaper with opinions.
A deep soaking tub in every room.
An honor bar curated like a small cellar —
take a glass, sign your name. That’s the whole system.
And downstairs, a salon where the evening actually happens.
Picture a Saturday night in 2027: you’re losing an argument about a record to someone you met an hour ago, someone’s claimed the last of a foothills syrah from the honor bar, and upstairs your room is running a bath. None of this exists yet. That’s the fun part.
Grass Valley sits in the Sierra foothills — four miles from Nevada City, an hour from Sacramento, under three from San Francisco. Napa has tasting fees. Carmel has fog. We have gold rush streets and a verified bear story.
A hotel with six rooms doesn’t really have guests.
It has a guest list.
Opening 2027. Six rooms —
so the list matters.
Be first through the door. Founder rates for opening season, first crack at the opening calendar, and a vote in the arguments worth having — which wallpaper, which cocktails, what goes on the salon shelves. One letter a month while we build: what we found in the walls, what we saved, what’s next. No noise, ever.
Six rooms. First dibs. One letter a month.
We’re Viktor and Meghan. We spent five years building standout stays in Joshua Tree and Southern California under our House Of brand. In the summer of 2026 we bought this house and moved in. We’re restoring it room by room — original floors, pocket doors, and all — and documenting every stubborn inch. The salon’s first arguments will be ours.
“To all… who dare to stand up in the might of their own individuality.” — Lola Montez, The Arts of Beauty, 1858
